The rather clumsy Wikipedia entry for social media doesn’t provide a date for the birth of the idea, but 1999 is as good a year as any. That’s the year that Chris Locke, Doc Searls, David Weinberger and Rick Levine published 95 theses that they called the cluetrain manifesto, an outline of how they feltContinue reading “Social media marketing turns 10”
Tag Archives: social media
Social Media is Like Fishing…
Nice analogy by CC Chapman in the most recent Managing the Gray podcast. He says too many marketers treat social media like fishing without a hook. They throw a bunch of bait in the water and are thrilled to attract swarms of fish. Then they go home hungry. (Photo from freedigitalphotos.net)
Keith McArthur 