My CluetrainPlus10 post: Thesis #3

This post is my contribution to the ClutrainPlus10 project, in which 95 bloggers are commemorating the 10-year anniversary of the Cluetrain Manifesto by reflecting on the 95 theses of this seminal social media marketing work. Thesis #3: Conversations among human beings sound human. They are conducted in a human voice. A lot has changed inContinue reading “My CluetrainPlus10 post: Thesis #3”

CluetrainPlus10 is here!

It’s  April 28 in Europe and the first blog post just went live in the #cluetrainplus10 project. It seems like forever ago (I was in a different job at the time) that I came up with a simple idea of celebrating the tenth anniversary of the Cluetrain Manefesto. 95 bloggers writing 95 posts on theContinue reading “CluetrainPlus10 is here!”

Cluetrain Plus 10 Project Needs You!

The date is set. On Tuesday, April 28, 95 bloggers from around the world will commemorate the tenth anniversary of the Cluetrain Manifesto. Cluetrain author Christopher Locke has signed up for the project, as have several high profile bloggers including Chris Brogan, Mitch Joel and Shel Holtz. But there’s room for more. To sign upContinue reading “Cluetrain Plus 10 Project Needs You!”

cluetrain plus 10: 95 bloggers. 95 theses. one day in april.

One day in April. 95 posts on 95 blogs on the 95 theses in the cluetrain manifesto. A few weeks ago I wrote about plans to commemorate the tenth anniversary of the cluetrain manifesto with a series of posts on my blog. But the interest from that post led to a better idea. Let’s getContinue reading “cluetrain plus 10: 95 bloggers. 95 theses. one day in april.”

Social media marketing turns 10

The rather clumsy Wikipedia entry for social media doesn’t provide a date for the birth of the idea, but 1999 is as good a year as any. That’s the year that Chris Locke, Doc Searls, David Weinberger and Rick Levine published 95 theses that they called the cluetrain manifesto, an outline of how they feltContinue reading “Social media marketing turns 10”