Big news this week from com.motion. As many of you know, I joined Veritas Communications in 2007 to build and launch a social media division. Year one has been a great success with a portfolio of cool projects for an impressive roster of clients including Staples, NutriSystem, Trojan Condoms, Genworth Financial, Hungry-Man and Boomerang Tracking.Continue reading “Spreading com.motion south”
Category Archives: Uncategorized
Newspapers need to get social or die
My heart goes out to my former colleagues at the Globe and Mail today. The newspaper announced that it needs to cut its workforce by about 10 per cent, cutting 80 to 90 jobs from its 800-person staff. Roughly half will come from the editorial department. The immediate impact on employees may not be quiteContinue reading “Newspapers need to get social or die”
Social media marketing turns 10
The rather clumsy Wikipedia entry for social media doesn’t provide a date for the birth of the idea, but 1999 is as good a year as any. That’s the year that Chris Locke, Doc Searls, David Weinberger and Rick Levine published 95 theses that they called the cluetrain manifesto, an outline of how they feltContinue reading “Social media marketing turns 10”
My new blog home
I’ve been blogging for two and a half years. First here. Then here. But mostly here. A few weeks back I set up this new blog with the vanity URL, imported some of the posts from com.motion blog and then ignored it. That’s about to change. This is going to become my primary blog andContinue reading “My new blog home”
Are embargoes going dodo?
Twitter has replaced Techmeme as my favourite source for knowing what’s hot at this very moment. That’s because people tend to talk on the microblogging tool before they take actions that require more time or commitment such as blogging or starting a Facebook group. When I checked Twitscoop this afternoon to see what was hotContinue reading “Are embargoes going dodo?”
Social Media is Like Fishing…
Nice analogy by CC Chapman in the most recent Managing the Gray podcast. He says too many marketers treat social media like fishing without a hook. They throw a bunch of bait in the water and are thrilled to attract swarms of fish. Then they go home hungry. (Photo from freedigitalphotos.net)
In defence of ghost blogging
There’s nothing unethical about ghost blogging. Before I explain, let me emphasize that I’ve never done it, I probably never will and we at com.motion recommend that clients not do it. But not because of ethics. “Ghost blogging” refers to the practice of a professional writer or PR type writing a blog on behalf ofContinue reading “In defence of ghost blogging”
Keith McArthur 