Category Archives: transparency

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));There’s a great discussion going on over at glossblog.ca about the marketing for the film Forgetting Sarah Marshall. The campaign includes a phony blog, in which one of the characters in the film writes about how Sarah Marshall has brokenContinue reading “Is authenticity in social media an infallible truth?”