Does your job suck?

We’ve been crazy busy here at com.motion over the last few weeks. And now we can talk about why. We’re helping STAPLES Business Depot to launch, an online recruiting Web site that is totally unlike any other. The launch is being supported by a social media release, a blogger relations campaign, a Facebook fanContinue reading “Does your job suck?”

Another take on the Social Media Release

We had the pleasure this week of launching another Social Media Release (SMR), this time to mark NutriSystem’s arrival in the Canadian market. Meanwhile, Craig McGill, a British journalist and author, challenged some of the assumptions about SMRs, based on the one we created for com.motion’s launch. He had some very kind words to sayContinue reading “Another take on the Social Media Release”

A press release you can’t send through snail mail

I’ve written a handful of press releases since I arrived at Veritas. I must have read thousands of press releases as a reporter — out of hundreds of thousands that I received through e-mail, fax and even good old fashioned snail mail. Much has been written about the press release lately — from Tom Foremski’sContinue reading “A press release you can’t send through snail mail”