Category Archives: public relations

A press release you can’t send through snail mail

I’ve written a handful of press releases since I arrived at Veritas. I must have read thousands of press releases as a reporter — out of hundreds of thousands that I received through e-mail, fax and even good old fashioned snail mail. Much has been written about the press release lately — from Tom Foremski’sContinue reading “A press release you can’t send through snail mail”

Facebook fumble: How can the poster child for social media conversations be so bad at it?

Back when I was working as a reporter, I was struck by the fact that the companies with the strongest brands are sometimes the worst at public relations. I won’t name names, but suffice to say that some of Canada’s most iconic brands are among them. The most recent (non-Canadian) example is Facebook, which hadContinue reading “Facebook fumble: How can the poster child for social media conversations be so bad at it?”

PR people, journalists, bloggers: How they stack up in high-mindedness and credibility

As a PR guy (I mean communications professional) who only recently left journalism, I was interested to read my former colleague Jeffrey Simpson’s take on the difference between the two jobs. It’s contained in his Saturday column about Brian Mulroney (paid subscription required). He writes: “Mr. Lavoie, fondly remembered as talented journalist some years ago,Continue reading “PR people, journalists, bloggers: How they stack up in high-mindedness and credibility”