It was the kind of story that social media bloggers love. Lawyers at an old economy company were ordering fans to “cease and desist” from showing their love for the brand in user generated content. In this case, Ford was barring Mustang lovers from using pictures of their cars in a calendar. Great story. ExceptContinue reading “THIS JUST IN: Bloggers make mistakes”
Category Archives: podcamp toronto
Why podcasts will take over the world
In February of 2005, I wrote a story in the Globe and Mail about how leading edge marketers were using a new technology to reach consumers — The podcast. One example: Warner Bros. was releasing a daily podcast from Paris Hilton to promote her new film House of Wax. I called a bunch of smartContinue reading “Why podcasts will take over the world”
Keith McArthur 