Facebook fumble: How can the poster child for social media conversations be so bad at it?

Back when I was working as a reporter, I was struck by the fact that the companies with the strongest brands are sometimes the worst at public relations. I won’t name names, but suffice to say that some of Canada’s most iconic brands are among them. The most recent (non-Canadian) example is Facebook, which hadContinue reading “Facebook fumble: How can the poster child for social media conversations be so bad at it?”