When we launched com.motion, our new social media division, we knew we wanted to get coverage in traditional media outlets. After all, breakthrough public relations is what Veritas is known for. And indeed, we received great coverage in outlets including the National Post, Marketing Magazine, CBC Radio, CFRB and the Globe and Mail.
But we also recognized that for an offering specializing in social media marketing and online public relations, it was critical to reach out to bloggers covering the space.
Since it’s always better to experiment with your own business than your client’s, we tried something new. Ahead of our official launch date, we reached out to key social media bloggers and offered them exclusive results on one or two questions in the social media poll we commissioned to promote com.motion’s launch. A couple replied that exclusives don’t matter in the blogosphere.
But about a dozen social media bloggers have covered our launch and/or the poll results. In the coming weeks, I will be digging into some of the juicier findings in the poll. But first, I wanted to take a look at how some other bloggers have covered our launch and survey.
Kristen Nicole at Mashable looks at the finding that two-thirds of business leaders surveyed don’t want employees using social media sites at work, while 34% want employees to know their way around a social media site:
That means, spend lots of time at home getting to know your way around social media so you can impress your boss with all the creative ways you’ve found to make him more money by advertising on blogs. Hop to it.
Canuckflack says the results seem to expose senior executives lying when three-quarters of them say they’re as or more familiar than their customers:
To be fair, they could be glaringly unaware how little they know about new technology. Or, they could be underestimating the extent of their clients’ knowledge.
iAnts, a blog about digital music marketing, points out that marketers don’t appear to be putting their money where their mouths are:
The good news is that one in two business leaders say social media is becoming more important than mass media. The bad news, half of them feel that employees shouldn’t use social networking sites at work. Makes no sense to me, it’s like the blind leading the naked. How do you expect your employees to understand the medium and educate themselves if they cannot participate.
And Sean Moffitt of Buzz Canuck has some very kind – and much appreciated – words about the way we launched com.motion.
…no grandiose statements on being an unsubstantiated first, an appreciated overture to seed some of the findings of the study ahead of time with resident bloggers like myself, a double barreled insight approach from polling Canadian professionals, a nice social media-friendly PR release and consumers and what appears to be a very smart extension of Veritas’ brand into a new media space.
To view all the coverage, please check out this del.icio.us page.
mcarthur (at) veritascanada.com
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