Fun with Facebook Flyers

Before I switched careers, I did a big feature in the Globe and Mail on Facebook marketing. At the time, Mike Murphy, Facebook’s vice president of media sales, told me that while Facebook could theoretically target ads to consumers based on the personal data they entered into the site — hobbies, political leanings, favourite TVContinue reading “Fun with Facebook Flyers”

Facebook is dead; long live Facebook

There’s much debate on the blogosphere today about whether Facebook is dead or dying. The latest U.S. Comscore statistics suggest that Facebook’s unstoppable climb is, well, stopping. The numbers point to a 9.3 percent decline in unique visitors and 3.8 percent decline in page views compared with August. But before we bury the social networkContinue reading “Facebook is dead; long live Facebook”

Dove is back and so am I

Back in my last blogging gig at The Globe and Mail, I wrote about Dove’s “Evolution” more than any other spot. And with good reason. It is arguably the greatest ad every made in this country, winning the Grand Prix in both the film and Internet categories at the Cannes Lions International Advertising Festival. OgilvyContinue reading “Dove is back and so am I”