The inspirational quote I would have shared

I messed up. Each Friday, we finish up our weekly staff meetings with an inspirational quote. For the first time it was my turn. And I completely forgot. I was going to use a quote from Bill Bernbach — the “B” in ad agency DDB. I like the guy. I refer to him and hisContinue reading “The inspirational quote I would have shared”

How to get Social Media Smart

I just made a presentation to business and marketing students from across Ontario at the Queen’s Marketing Association Conference. My topic: How to get Social Media Smart. My thesis was simple: You’re into marketing. You want to work in marketing. Social Media Marketing is huge and growing and if you’re not already active in thisContinue reading “How to get Social Media Smart”

The "New Marketing"

“I’m arguing that something just shifted — that the New Marketing isn’t just about technology, is not just an online phenomenon, and isn’t wacky. Not anymore.” var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); var pageTracker = _gat._getTracker(“UA-3067807-1”);pageTracker._initData();pageTracker._trackPageview();

Twittersquatting targets General Motors

General Motors unveiled a major, global social media campaign last week to mark the company’s 100th birthday. The platform, called GMnext, includes a commitment to allow/encourage its employees to participate in discussions about the company though blogs, wikis and discussion forums. In a blog post about GMnext, Shel Holtz refers to the recent discussion aboutContinue reading “Twittersquatting targets General Motors”

8 things you didn’t know about me

David Jones from Hill & Knowlton has tagged me in the “8 things you didn’t know about me” meme. Here I go: My 2004 book, Air Monopoly, is on sale at a deep (34%) discount at Chapters. At Jarvis Collegiate Institute, I acted in an improv comedy group called “the Scary, Scary Monkey Improv Society.”Continue reading “8 things you didn’t know about me”

Sorry Scoble: You don’t own your friends

Who owns your friends: You or Facebook? Robert Scoble, the big time Web celeb and co-author of Naked Conversations, has been kicked off Facebook for violating the site’s terms of service. In a post about the move today, Scoble admits he was running scripts on the site (apparently in violation of Facebook’s terms of service)Continue reading “Sorry Scoble: You don’t own your friends”

Does the world need any more predictions?

I decided to start 2008 off right. The first thing I did on arrival in the office (after checking my Twitter feed as per New Year’s Resolutions post) was to read through the various 2008 predictions for technology and social media. You can find them tagged as “2008predictions” on my del.icio.us page. So clearly, there’sContinue reading “Does the world need any more predictions?”

My Social Media New Year’s Resolutions

It’s that time of year. Here are my five Social Media New Year’s Resolutions for 2008: 1) Master Twitter. I tried Twitter several months ago, but didn’t get much out of it. But everybody is still talking about it (everybody, at least, in the social media marketing bubble). Maybe I wasn’t using it right. UsedContinue reading “My Social Media New Year’s Resolutions”

Another take on the Social Media Release

We had the pleasure this week of launching another Social Media Release (SMR), this time to mark NutriSystem’s arrival in the Canadian market. Meanwhile, Craig McGill, a British journalist and author, challenged some of the assumptions about SMRs, based on the one we created for com.motion’s launch. He had some very kind words to sayContinue reading “Another take on the Social Media Release”