In defence of ghost blogging

There’s nothing unethical about ghost blogging. Before I explain, let me emphasize that I’ve never done it, I probably never will and we at com.motion recommend that clients not do it. But not because of ethics. “Ghost blogging” refers to the practice of a professional writer or PR type writing a blog on behalf ofContinue reading “In defence of ghost blogging”

Has Obama Twittered his last Tweet?

I’ve heard that if you keep a birdfeeder in the fall, you need to keep it stocked through the winter, else the birds that have come to rely on your feed will die. It reminds me of one of my favourite quotes, from St. Exupéry’s Le Petit Prince: “Tu deviens responsable pour toujours de ceContinue reading “Has Obama Twittered his last Tweet?”

The five tribes of social media

Just came across a terrific post from my friend Sean Moffitt at his Buzz Canuck blog. Sean argues that there are five basic character types swimming around the social media fish bowl – each speaking a different language and each having a fundamentally different understanding of what is social media. He writes: The fact thatContinue reading “The five tribes of social media”

Scandal 2.0 Rocks Aussie Liberals

The following post will appear in this week’s Touchdowns and Fumbles, Veritas’ weekly newsletter which highlights the week;s biggest communications hits and misses. It’s free to subscribe. FUMBLEScandal 2.0 Rocks Aussie Liberals Here’s a bad idea: Team up with one of your co-workers to create a blog which completely and utterly discredits your boss. ButContinue reading “Scandal 2.0 Rocks Aussie Liberals”

Is authenticity in social media an infallible truth?

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));There’s a great discussion going on over at glossblog.ca about the marketing for the film Forgetting Sarah Marshall. The campaign includes a phony blog, in which one of the characters in the film writes about how Sarah Marshall has brokenContinue reading “Is authenticity in social media an infallible truth?”

Facebook marketing: Effective but picky

We recently administered a Facebook campaign for one of our clients with a social ad directing users to a fan page and a microsite. The results have been terrific. But getting the thing set up was a bit of a comedy of errors. When I first submitted the social ad copy, I was told itContinue reading “Facebook marketing: Effective but picky”

Does your job suck?

We’ve been crazy busy here at com.motion over the last few weeks. And now we can talk about why. We’re helping STAPLES Business Depot to launch Staplesville.ca, an online recruiting Web site that is totally unlike any other. The launch is being supported by a social media release, a blogger relations campaign, a Facebook fanContinue reading “Does your job suck?”

"YouTube no place to discuss ideas"

What do you get when you take a land claims dispute, a politician, an iconic Canadian doughnut shop and mix in a little social media? An innovative if somewhat hokey YouTube video. Here’s one of a series of five videos released last week by Michael Bryant, Ontario’s minister for aboriginal affairs, to mark the two-yearContinue reading “"YouTube no place to discuss ideas"”

THIS JUST IN: Bloggers make mistakes

It was the kind of story that social media bloggers love. Lawyers at an old economy company were ordering fans to “cease and desist” from showing their love for the brand in user generated content. In this case, Ford was barring Mustang lovers from using pictures of their cars in a calendar. Great story. ExceptContinue reading “THIS JUST IN: Bloggers make mistakes”

Why podcasts will take over the world

In February of 2005, I wrote a story in the Globe and Mail about how leading edge marketers were using a new technology to reach consumers — The podcast. One example: Warner Bros. was releasing a daily podcast from Paris Hilton to promote her new film House of Wax. I called a bunch of smartContinue reading “Why podcasts will take over the world”