cluetrain plus 10: 95 bloggers. 95 theses. one day in april.

One day in April. 95 posts on 95 blogs on the 95 theses in the cluetrain manifesto.

A few weeks ago I wrote about plans to commemorate the tenth anniversary of the cluetrain manifesto with a series of posts on my blog. But the interest from that post led to a better idea. Let’s get a bunch of bloggers together to write about the manifesto in one day in April.

I’ve already heard back from several prominent bloggers who are going to take part including Chris Brogan, Shel Holtz, Neville Hobson, Marshall Kirkpatrick, Andy Beal and Mitch Joel.

The goal is to commemorate the tenth anniversary of cluetrain, but the posts need not be fawning praise. Let’s explore each of the theses and debate how relevant they remain 10 years later. (In fact, I’ve invited John C. Dvorak to take part, who has been quite critical of what he calls the cluetrain cult.)

I don’t have a final answer yet on how many of the cluetrain authors will participate, but author Chris Locke tells me there is also a tenth anniversary edition of the book coming out in July.

Stay tuned for more information on the cluetrain plus 10 project.

Published by Keith McArthur

I'm a dad, writer, husband, publisher, kidney transplant recipient, brother, friend, ex-journalist, ex-PR guy, ex-business executive, learning to become happier, healthier and more productive.

7 thoughts on “cluetrain plus 10: 95 bloggers. 95 theses. one day in april.

  1. Hi Keith

    I would be interested in helping out with this project.. especially with my Gen Y perspective. I love the Cluetrain and refer to it at work, and look at chapters on my bookshelf at work.

  2. Hi Keith,

    I thought I would register for one of the Cluetrain theses. I read it in university and would gladly pick it up again.


  3. Hi Keith – I’ve signed up on the wiki (thesis #15), but though I’m a marketer I’d prefer to put the entry on my broader general-interest blog (which gets more traffic anyway). Hope that’s OK!

  4. Keith, would be pleased to help out. A number of years ago, David and the lads granted me permission to use this wonderful body of work formally so I could include it in my courses and lectures.

    Let me know what you need.

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