Social Media is Like Fishing…

Fishing without a hook
Fishing without a hook

Nice analogy by CC Chapman in the most recent Managing the Gray podcast.

He says too many marketers treat social media like fishing without a hook. They throw a bunch of bait in the water and are thrilled to attract swarms of fish.

Then they go home hungry.

(Photo from

Published by Keith McArthur

I'm a dad, writer, husband, publisher, kidney transplant recipient, brother, friend, ex-journalist, ex-PR guy, ex-business executive, learning to become happier, healthier and more productive.

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