The is isn’t on Facebook

A couple weeks back, I reported that the much-hated “is” on Facebook’s status line was going to disappear so awkward sentences like “Keith is loving Burrito Boyz” could be replaced by the much more sensible “Keith loves Burrito Boyz.”

Problem is the is still was. But now it’s not. Thanks to Rich Bloom for pointing out the change that will shake the social graph to its core.


mcarthur (at) veritascanada.com

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4 Comments

  1. Thanks for the comments Richelle and Teena. To me, the whole “kill the is” movement reflects just how much people care about the brands they love. Facebook still fits squarely in that category, despite its recent challenges with privacy issues and Beacon.

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