ME: Are you on Twitter?
THEM: No. I’m just n0t really interested that some guy I follow is having a tuna sandwich for lunch.
I’ve heard similar comments on podcasts like TWiT and Gillmor Gang from people who are widely viewed as celebrities in the incredibly insular fishbowl that is the social media crowd. (Many of these early deniers have since embraced Twitter and have follower counts that make mine look like a square root).
The usual response – let’s call it Twitter Key Message No. 1 – goes something like this: “Yes, but if you’re talking about what you’re having for lunch, you’re using Twitter in the wrong way. A lot of people use Twitter to just to yak about their tuna sandwich, and that’s okay I guess. But I use Twitter to talk about what I’m thinking or to share interesting blog posts or links.”
The somewhat elitist assumption in Twitter Key Message No. 1 (which I’ve been guilty of spewing from time to time) is that mindcasting is superior to lifecasting. But I no longer agree. Mindcasting is great. Mindcasting is philosophy. Mindcasting will help us resolve the pressing issues of our time like whether Twitter is the new Facebook or Facebook the new Twitter. But lifecasting is our social history. If we could access Tweets from 1,000 years ago, I would be far more interested in learning about how people spent their day (tuna sandwich) than to read endless blather about the latest parchment post.
Even today, the best Twitter posts are often the ones about people’s lives. If you haven’t been there yet, check out favrd, which ranks posts based on how many times they’ve been favourited, after filtering out all inside-the-fishbowl mindcasting (what creator Dean Allencalls the “web-strategy, social-media, online-marketing webcocks – unaware as they are of how toxic their presence is in the arenas they cannot shut up about”).
Here’s a recent example of a Tweet that got high rankings on favrd. This comes from @crispycracka of Atlanta:
Analytics project: It is possible I just messaged my professor & asked if he “wanted my Anal. now or tonight?” Did not think this through.
You don’t get gems like that in mindcasting.