Keith McArthur is Vice President of social media at Rogers Communications, a diversified Canadian communications and media company. Since joining Rogers in February 2009, Keith has developed and executed a strategy for building relationships with online influencers and providing customers with news and support through Social Media. Programs include a robust engagement program through Twitter, the relaunch of technical support forums and the development of Canada’s highest-profile corporate blog.

Prior to joining Rogers, Keith created and led com.motion, the social media marketing division of Veritas Communications. In that role, he provided social media counsel to leading brands including Staples, Subway, NutriSystem and Canada Dry.

Keith was a journalist for 10 years working for the Winnipeg Free Press and the Globe and Mail. While transportation reporter for the Globe and Mail, he wrote Air Monopoly, which was a finalist for the 2004 National Business Book Award. Later, as the Globe and Mail’s marketing reporter, Keith covered the infancy of social media marketing as businesses first grappled with blogs, YouTube and Facebook. Keith was the first Globe reporter to report by podcast and one of the first to write a blog.